The key to success in any online business venture is to be able to build a good list â€“ and the operative word is â€œgood.â€ Anyone can crate a huge jumble of email addresses and start mailing them, but getting even a 1% positive response will be lucky. The secret to lucrative list building is to develop a mailing list that focuses on serious potential customers so that you can fine tune and direct your efforts to the market you are targeting. The secret to doing this is to offer the right kind of freebies on your squeeze page to entice the right kind of people to give you their contact details and that means the freebie should be something directly relevant to what you are selling.
Make the page as easy to read and navigate as possible because filling it with ads and links will distract people and they may click on the links before registering their email addresses. Keep the page short and with the minimum of text so that the focus remains on registering for the free download â€“ that is why you have the squeeze page in the first place. You must have an eyeball catching headline â€“ people spend less than 5 seconds glancing at a web page before deciding if they want to spend time on it and so you need to grab their attention up front which means the heading must be one that relates to what the visitor will get from you. Keep the process of registering simple and do not ask for too much information other than the email address â€“ make the process complicated and people will lose interest; ask too many questions and people may resent what they feel is your intrusiveness. Having a clear statement about how people can opt out later will make the decision to register easier as visitors will know they can stop hearing from you if they want to â€“ no one likes unwanted mails; we all get too much of it.
After people register you could immediate give them the link to the download, but a better option is to use mailing software to send them an email with the link â€“ this will allow you to confirm that the email address given is a valid one. Building up a big mailing list is fine and will expand your market, but remember that a lucrative list building is all about mailing people who aare likely to buy from you and not about the number of emails you send out.