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Posts Tagged ‘What Is Marketing Research’

What Is Marketing Research? – An Introduction

Nowadays, businesses abound, and the means to making them thrive are as varied as the businesses. Every good businessman knows that getting to know the wants of your customer is the secret to a thriving business, but with millions of people to try and decode, how can it be done easily and effectively? Enter the solution: marketing research. What is marketing research then? Marketing research is nothing more than the means by which a company gathers data through a variety of media to be used for strategic business purposes like sales. What is marketing research surveying and how does it help? Marketing research surveys are types of data collection usually disseminated online or offline. Observational surveys and brand surveillance are also f Read more >>