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Posts Tagged ‘Marketing Research Techniques’

An Introduction To Basic Marketing Research Techniques

The means of conducting marketing research have improved over the years. Nowadays, we no longer depend so gravely on ads nor risk profit losses because of bad decisions. Some things never change however, and there are some old-fashioned tactics that are still in general use today. Long before E-bay and Amazon, businesses have been conducting marketing research with the idea that if they could get into their customers’ heads, they could sell better. Overtime, many marketing research techniques were developed, a number of which are still in wide use today. Surveying is perhaps the most widely used marketing research techniques alongside customer-feedback polls. Other marketing research techniques such as brand associative reviews, ad-market Read more >>