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Posts Tagged ‘Marketing Research Process’

Marketing Research Process And Procedure

Marketing research is the method of gathering pertinent data which pertains to the wants and needs of the general populace in relation to the ability of a supplier to provide said needs, thus facilitating an understanding between both parties. The process normally involves interviewing, surveying, a close observation of marketing performance, fads, and general public taste. With the help of marketing research, companies grow and improve the quality of their products not only to meet the standards of the consumers, but to open new roads to innovation and change. Marketing research data gathering is the primary source of information from which all sales, products, and marketing gimmicks stem from. Real-time data is attained through the simple Read more >>