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Posts Tagged ‘Marketing Research Methods’

Various Essential Marketing Research Methods

Marketing research methods are many and far flung, oftentimes seemingly unassociated but overall possessing and underlying connection which is gathering and recording data pertinent to sales, supply and demand, as well as product popularity aimed at a certain demographic. It was during the 1960s that one of the most commonly used research marketing methods were developed. There are five very common marketing research methods and each are used in varying degrees: there is surveying, personal interviews, observatory research, group-oriented research, and product trials. Surveying is the most common marketing research method  and one of the oldest tricks of the trade. Surveying methods are divided into three types: personal surveys which are Read more >>