Marketing research surveys are one of the oldest tricks companies have in order to get into the minds of their consumers and have been used since before the Internet was invented. Even though surveys are still in general use nowadays, a lot of people have developed a general dislike for it. Marketing research surveys are generally disseminated questionnaires to a large number of the populace in order to gather feedback over a certain product or service. It was once conducted with the use of good old-fashioned questionnaires, usually on a group expressly set up by a company for data collection.
Surveying proved to be too much of a hassle due to the growing number of people however that the data gathered during surveys soon became unreliable. With the use of the telephone, companies ramped it up surveying to meet the competition. This proved to be a fruitless attempt as a lot of people found it very annoying.
Surveying nevertheless remained in use even though companies sought for other ways to gather product feedback information. The big break for surveying came when the Internet was conceived and companies recognized the potential it had for easier and faster surveying. With those ideas in mind, the online survey came into being. Because the Internet allows instant connectivity surveys can now be spread easily, often showing up in websites as ads or pop-ups, or being sent to email addresses at random. Websites even have pre-programmed monitoring surveys which allow the site managers to monitor the items that were bought, the amount of traffic, and the comments or feedback left behind.
This concept of invisible monitoring and surveying arose due to the fact that a lot of people find surveys annoying. Site traffic and data traffic measurement is an avant-garde form of surveillance which allows a company to know what’s being sought after and what consumers purchase. In the world of online marketing, conventional marketing surveys have all but become obsolete as they are being replaced by better and faster means to meet an ever-growing web of customer demands.