While list building is the key to success in online business, the time it takes to build up a good list is a serious problem for start ups that need to get their business going fast. This is a reason why so many people fall into the trap of buying lists â€“ not only are the validity of the email address doubtful, the huge list will include only a few people who are really interested in what you have to offer. There are no shortcuts to building your own list but there are a few list building techniques like SEO (Search Engine Optimization) that can speed the process for you.
Optimizing your website means that it come high in search results and thus increases the amount of visitors you will have. However, getting people to your site is not the same as their buying from you â€“ this will need a sales effort through sending out sales emails to the addresses they leave with you in return for a freebie. An ebook relevant to your line of business is a great freebie to offer for download because only those who have an interest in the subject will leave their email addresses â€“ and that is a great market for you. Many people think that splash pages are nothing but an annoyance but they do work â€“ President Obama used one on his website during his campaign and was able to increase his mailing list exponentially. A splash page is like a forward to your website with a catchy headline and an offer of sending people interesting information in return for their email addresses â€“ information in terms of a news letter that only indirectly talks about your business (you canâ€™t be direct because you offered them information, not a sales spiel). This form of indirect selling can be very effective and you can use the address for separate direct selling mails too.
There is one offline list building technique that is often overlooked. Ask people you know for addresses of their friends and business contacts and mail these people giving the reference of the person who gave you the address. Seeing the name of someone they know will cause people to pay more attention to your email and that is the key to attracting their interest.
There are other list building techniques you can try, but these are good starting points â€“ just remember that building up a good list takes time and you will need to be patient.