Writing a sales letter can be challenging there is no doubt about that. A sales letter can be the most effective marketing tool for a business but only if it is done right. People are busy and are not going to take time out of their packed day to read a sales letter if it does not catch their attention right from the start. With a few tips you will find the entire process much easier and be able to come up with the right sales letter design.
To start off the sales letter you want to use a headline. The headline, or title, is the first thing readers will see and so of course it needs to grab their attention. The shorter the headline the better for the most part, as simplicity is often more effective. This may seem rude but it is just the way things are, people do not have time to waste and it is up to you to make the title of your sales letter intriguing enough to make people want to continue reading.
Your sales letter must also have a body and an ending. The average sales letter is around 7 pages long and should be somewhat in the format of a book because you need to lead readers through it and let them know what point you are trying to get across. When writing a sales letter it should always be personal so you can use some of your own experiences such as why you got into the business in the first place to make readers feel closer to you. This is the only way to follow the proper sales letter design and have an effective letter.
It can be hard to advertise and keep things on a personal level at the same time but this is really what you are aiming to do here. Make your letter come across as though you are talking to an old friend. This is the big difference between sales letters and business letters which have a much more serious and professional tone. The ending can often be just as difficult as the beginning.
You want to ask your readers to take action. You need to let readers know what you want them to do from here. Industries are congested and it seems there are a million businesses all the same. Impress your readers in your sales letter and they are that much more likely to give you a chance.