By now, you must have become familiar with the term ‘Search Engine Optimization‘. In this article, I will try to guide you how to go about optimizing your site for securing top positions on search engines.

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1. First of all, the overall appearance and design of your web site or blog plays a vital role. With effective web design, you can increase the chances of being listed higher on the search engines.
2. Second most important part is to add Meta tags. For those who are not aware about Meta tags – it is a part of your web page that contains information about title, keywords and description. The information is stored in the source code and thus it is not visible on the web page itself. Meta tags enable the search engines to understand the relevance and importance of your web page in relation to the query for specific keywords. (You can ‘Right Click’ then ‘View Source’ on this page to see the Meta tags like title, keywords and description).
3. When you are creating your blog pages, add tags such as title tags (title and subject with right keywords), description tags (it is like a synopsis of the entire page – don’t forget to blend the right keywords ) and last but not the least, keyword tags (include main keywords separated by a comma)
4. Besides using keywords in the keyword tags, you should also use keywords all throughout the web pages including in title, headers, sub-headers and descriptions.
5. As far as possible, avoid using words like ‘click here’ on your pages. Instead, go for actual keyword texts (known as anchor texts).
6. Keep an optimum keyword density (about 2-3%), as higher density amounts to keyword abuse. Google often suggests bloggers and website owners to make web pages for actual users and not for search engines.
7. Placement of keywords should be spread throughout the page, with more density in the beginning and at the end of the page.
8. Instead of repeating the same keywords, use keyword variation with plurals or by changing the tense.
9. Use precise navigation tools for linking your pages to home page and other links.
10. Create and upload site map to the Search Engine Web Master.

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Whether you are running a social blog or a marketing website, you would always work out the ways to increase and improve traffic to your website. There are numerous methods to drive more traffic and create large readership base to your site. SEO or search engine optimization is one such method, which is one of the most effective and relatively cheaper methods. Before going further on SEO, let us begin with the most fundamental aspect of SEO, that is, how search engines work.

How Search Engines Work?

As soon as you submit your sites to web masters of search engines, within hours, you can expect search engine spiders to start crawling or scanning through your web pages for digging valuable information. Depending upon the quality of content, number of back links, link popularity and several other factors, search engines will add your site to the index of web pages. When somebody looks for some information on Google or other search engines, only indexed web pages (not websites) are displayed in the search results.

What Next?

Once you understand the working of search engines, your next task is to get your pages on the top of the search results. Moving up on the search rankings is the most critical exercise. Getting to the top and remaining among the top is actually a continuous process. This is where search engine optimization comes into picture. Search engine optimizers try to make it as simple as possible for the search engines to read their sites, the process is known as on-page optimization.

In the End:

SEO can save lots of money on the advertising costs. Nowadays, SEO has become the most powerful tool of Internet Marketing. Majority of search engine optimization techniques strive hard to achieve top positions on the three global search engine leaders Google, Yahoo and MSN. SEO being a huge topic, it can not be covered in one article and therefore keep on visiting this site to understand few more aspects of Search Engine Optimization process.

SEO Elite – Get A Top 5 Google Ranking in Under 30 Days!