For a freelance Internet Marketer or a Blogger looking for Google Adsense income, marketing their websites and generating huge traffic are the two most important tasks. Selecting the right method, SEO or PPC Campaigns, is often a tough decision. In this article, I have discussed few points, which could guide you in taking the right decision.

PPC – Pay per Click, as the name implies, is a method where advertisers pay for every click on their advertisement. Many of you might be aware how PPC works. You will write a compelling ad blending right keywords in the content, bid the price for the desired slots and placements on the search engines and pay whenever someone clicks on the ad.

SEO is an Internet Marketing strategy. Therefore, like any other marketing strategies, you need to put in lots of efforts to reach to the top of the search engine ranking. It is a continuous process where you need to adopt various on-page and off-page SEO tactics such as link building, directory submissions, creating high-quality stuff for your web pages, adding Meta tags and using right keyword phrases to ensure high PageRank.

PPC is the fastest and sure shot way to generate instant traffic whereas SEO is a slow approach, as the results can not be seen overnight. Although SEO is a time consuming method, but over the long run, SEO helps in achieving better organic Search Rankings.

PPC is relatively a costlier affair as compared to Search Engine Optimization process. Despite PPC being a costly proposition, you have full control on your budgets, advertisements and keyword phrases. Although you can not predict the outcome of the campaigns, (I mean the conversion rate) but you can always change the modus operandi by changing your ads, keywords, landing page and placements to ensure higher conversions.

Summing up:

PPC and SEO both the methods have its own plus and minus points. PPC is the fastest route to gaining huge traffic to your site. Choice of PPC over SEO is like time versus money. In addition, most important – you should keep in mind the ultimate goals of your business.

SEO is not only a time consuming but also a continuous process and that is why SEO experts often state that thriving for top ranking through SEO tactics is an ongoing battle. Link building is an integral component of entire Search Engine Optimization Process. I’m sure that you must have heard about link building and its role in generating traffic to your site. You might have read two interesting articles on this very site itself. Carry on reading further to learn how to go about link building.

1. There are several ways of how to find popular sites and get those authority pages linked to your site. Keep a watch on Google alerts that will update you on sites relevant to your niche.
2. You can look out for list of top 10, 20 or 30 sites in your field, which can be easily done by searching through Google or other search engines. For example, if you are running a blog on finance, you can search for ‘top 20 finance sites’.
3. Once you screen out the sites for back links, you can get in touch with them to request for back links. However, don’t attempt to do so until you can give strong reasons why they should link their sites with your sites.
4. Submit your sites to link exchange directories. Try to list your site with maximum numbers of high PageRank directories such as Yahoo! (charges a fee) and Dmoz (free).
5. Article directories are another great way for link building. You can write articles related to your market for submission to article directories. When you submit the articles to article directories, you can provide a back link at the end of the article.
6. You should create high value pages in the top niches such as work at home, forex trading, Internet marketing, finance, travel etc.
7. While going for link building (off-page search engine optimization), keep in mind that while examining web pages for keyword search, search engines take into account link popularity and the quality and quantity of back links.

In Conclusion:

With right SEO tactics, you could find your site being listed among the top ten search results, which in turn could result in tens of thousands of visitors to your site.

Recommendations:

iNetZeal – Link Popularity Building Services. (Directory Submission & Contextual Link Building Services).