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Archive for the ‘Pay Per Click’ Category

PPC Vs SEO – Which One is Right for the Freelancers in the Internet Marketing Business

For a freelance Internet Marketer or a Blogger looking for Google Adsense income, marketing their websites and generating huge traffic are the two most important tasks. Selecting the right method, SEO or PPC Campaigns, is often a tough decision. In this article, I have discussed few points, which could guide you in taking the right decision. PPC – Pay per Click, as the name implies, is a method where advertisers pay for every click on their advertisement. Many of you might be aware how PPC works. You will write a compelling ad blending right keywords in the content, bid the price for the desired slots and placements on the search engines and pay whenever someone clicks on the ad. SEO is an Internet Marketing strategy. Therefore, like any Read more >>

Understand What is Pay per Click Advertising

Pay Per Click, acronym PPC, is one of the most powerful and effective ways of generating huge traffic to your website or products. It has changed the way Internet marketing works. Here is a guide to the basic concepts of PPC advertising. PPC is a form of advertising used on search engines and ad networks, where the advertiser pays the host for every click generated on the ad. Pay per Click advertising means paying the advertisers typically through AdWords delivery system of Google, Yahoo, MSN, BidVertiser or AdBrite for each click generated on the ad link. When you search any keywords on Google, you can find PPC ads on the top or on the right hand side of the search results – known as ‘Sponsored Links‘. In-Content ad links ap Read more >>