For a freelance Internet Marketer or a Blogger looking for Google Adsense income, marketing their websites and generating huge traffic are the two most important tasks. Selecting the right method, SEO or PPC Campaigns, is often a tough decision. In this article, I have discussed few points, which could guide you in taking the right decision.

PPC – Pay per Click, as the name implies, is a method where advertisers pay for every click on their advertisement. Many of you might be aware how PPC works. You will write a compelling ad blending right keywords in the content, bid the price for the desired slots and placements on the search engines and pay whenever someone clicks on the ad.

SEO is an Internet Marketing strategy. Therefore, like any other marketing strategies, you need to put in lots of efforts to reach to the top of the search engine ranking. It is a continuous process where you need to adopt various on-page and off-page SEO tactics such as link building, directory submissions, creating high-quality stuff for your web pages, adding Meta tags and using right keyword phrases to ensure high PageRank.

PPC is the fastest and sure shot way to generate instant traffic whereas SEO is a slow approach, as the results can not be seen overnight. Although SEO is a time consuming method, but over the long run, SEO helps in achieving better organic Search Rankings.

PPC is relatively a costlier affair as compared to Search Engine Optimization process. Despite PPC being a costly proposition, you have full control on your budgets, advertisements and keyword phrases. Although you can not predict the outcome of the campaigns, (I mean the conversion rate) but you can always change the modus operandi by changing your ads, keywords, landing page and placements to ensure higher conversions.

Summing up:

PPC and SEO both the methods have its own plus and minus points. PPC is the fastest route to gaining huge traffic to your site. Choice of PPC over SEO is like time versus money. In addition, most important – you should keep in mind the ultimate goals of your business.

Internet marketing, E-Commerce and online marketing, after having debuted in the middle of 1990s, has passed through phases of ups and downs. Dot com burst of 2000 raised serious doubts about the sustainability of E-Commerce business model. However, with strong business models and innovations in the technologies and strategies, once again, Internet marketing seems to be on a path to strong growth.

Making money with Internet marketing was never so easy especially after the introduction of affiliate marketing concept. ClickBank, PayDotCom, ShareASale, LinkShare, MoreNiche, Market Health and Commission Junction are few of the most reputed and successful names in the affiliate marketing programs. Click Bank is more popular amongst the freelancers and as an excellent resource for work at home business.

Ranked as one of the most heavily trafficked site and with a sale every three seconds, Click Bank serves over 200 countries. It has retail outlets for over 10,000 digital product vendors and more than 100,000 active affiliates. Click Bank is a kind of directory of digital product vendors.

Signing up with ClickBank as an affiliate member is easy and is free. As an affiliate member, you can search from 10,000 digital products and select the ones that you wish to promote on your blog. Once you become a registered affiliate, you can earn as much as 75% commissions on every sale generated through your unique affiliate link. Click Bank provides you with real time sales statistics, campaign management tools and other resources to promote the products.

Although Click Bank takes care of most of business related process but a lot depends upon the traffic to your site. If you cannot succeed in getting the attention of potential customers or if you can not inspire your readers to click on the affiliate link, you will fail in generating any sales. To make money with Click Bank affiliate programs, you must choose the right niche and make your site as attractive as possible.

Wrapping Up:

Most of the newbie work from home freelancers wanting to start Internet marketing business choose affiliate marketing programs of the likes ClickBank. Before you leap into affiliate marketing, try to learn few secrets and tricks from highly successful affiliate marketers.

Resources:

Super Affiliate Handbook: Learn Affiliate Marketing using a Step-by-Step Plan. Practical tips and real-life examples of WORKING affiliate sites. Topics Include Blogging, Market Research, Affiliate Programs, Web Design, Problem Avoidance And So Much More! Price: $47.00