The main benefit of a sales letter is that it is basically like you talking to each person and advertising your business in person. For one thing, make sure that you always write as though you were writing to a friend. Writing an actual business letter is something different altogether because that has a more stern and strict tone to it. You can reach out to thousands of potential customers in just a matter of seconds once you send out your sales letter.
The first part of writing a sales letter is to write the headline. This is basically the title of your story, of your letter, and it should be captivating. Considering the headline should be about four to five words long that may seem a bit silly but it is true. People are so busy and rushed today that this should not come as a surprise, especially to someone who has been in the business world a long time now.
Anyone with any business experience knows how hard it can be to get people to pay attention and have interest in a new business. Use the body of the letter to be where you give your sales pitch and where you discuss in as much detail as possible what it is that you have to offer. Show them what they would regret to miss out on if they did not take interest. The body of your letter is where you are basically giving your sales pitch and showing readers what it is that makes your business stand out from the rest.
The end is where everything should be brought nicely to an end. Bring the letter to a nice close at the end and make readers take action. They should be intrigued and ready to do business with you because they are so impressed by the sales letter. In terms of the length of the overall average business sales letter it would be from two to five pages.