These days, many bloggers and Internet Business owners are using RSS feeds to increase traffic to their web sites. Despite its presence on the Internet for a long time, many people were not aware about the multi-purpose utility of RSS. So, what the heck is RSS? Carry on reading further to know the true potential of RSS subscriptions in promoting your Internet Business.
RSS is an acronym for ‘Really Simple Syndication‘, which is also popularly referred to by many as ‘Rich Site Summary‘. RSS is a format for web feeds (data formats for delivering regularly changing web contents) used for publishing frequently updated contents such as blogs, news sites, audio and video and other information. An RSS feed or RSS document is a standardized format that includes summary of the contents and Meta data such as publication date, owner/author and title.
Publishers or blog owners can syndicate their blog contents automatically with RSS feeds. It not only benefits the publishers but also the visitors to subscribe for timely updates from their favorite blogs. Besides, the readers can easily aggregate several RSS feeds at one place. RSS Reader is a web-based, PC-based or mobile-based software used for reading RSS feeds.
If you are an owner of a blog or a business website and you want your readers or customers to keep them updated about latest stuff on your sites, you should offer them an RSS option. Majority of the web browsers have RSS indicator embedded into it. Visitors to your site can easily subscribe to your blog without having to reveal any personal information. RSS readers can easily check their favorite feeds by clicking on RSS icons for new updates, downloads or any other information.
RSS is an excellent tool for Internet Marketers, Internet Business Owners and Bloggers to distribute and deliver their latest contents on the Internet and hence they should encourage their readers and customers to subscribe to RSS Feeds. There are couples of good software in the markets that can assist you in setting up RSS feeds. In fact, many Internet Marketers have realized that RSS feeds provide the most effective advertising models, which have great potential in the Internet Marketing.