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Archive for November, 2011

Various Essential Marketing Research Methods

Marketing research methods are many and far flung, oftentimes seemingly unassociated but overall possessing and underlying connection which is gathering and recording data pertinent to sales, supply and demand, as well as product popularity aimed at a certain demographic. It was during the 1960s that one of the most commonly used research marketing methods were developed. There are five very common marketing research methods and each are used in varying degrees: there is surveying, personal interviews, observatory research, group-oriented research, and product trials. Surveying is the most common marketing research method  and one of the oldest tricks of the trade. Surveying methods are divided into three types: personal surveys which are Read more >>

Marketing Research Process And Procedure

Marketing research is the method of gathering pertinent data which pertains to the wants and needs of the general populace in relation to the ability of a supplier to provide said needs, thus facilitating an understanding between both parties. The process normally involves interviewing, surveying, a close observation of marketing performance, fads, and general public taste. With the help of marketing research, companies grow and improve the quality of their products not only to meet the standards of the consumers, but to open new roads to innovation and change. Marketing research data gathering is the primary source of information from which all sales, products, and marketing gimmicks stem from. Real-time data is attained through the simple Read more >>